Leavitt Group’s marketing team has received recognition from the Public Relations Society of America (PRSA) Utah Chapter, earning a Golden Spike Award in the Institutional Programs category for their “Your Agency, Our Support” marketing campaign. The campaign was also nominated for the “Best of Show” award based on total points awarded by PRSA judges.
The Golden Spike Awards honor excellence in public relations and communications, recognizing programs that enhance or improve the reputation of an organization.
“What I’m most proud of is that every team in our department had a role in creating this campaign,” said Susie Knudsen, affiliations marketing director at Leavitt Group. “From graphic design to content and web design to videography, everyone added to the quality and creativity of each component.”
The winning campaign was developed to help Leavitt Group connect with independent agency owners who are looking for the right partnership, to grow their agency, or to perpetuate their agency after retirement.
“Our marketing team not only helps tell the Leavitt Group story and how we help independent agencies, but they also support those agencies with their own marketing efforts once they become part of Leavitt Group,” said Kevin Callister, chief affiliation officer at Leavitt Group.
Research conducted by Leavitt Group focused on agency owners exploring a sale or partnership with a larger organization. Aside from the financial element of selling an agency, the top responses that agencies cared about included minimizing employee and client impact and perpetuation support. The study also revealed personal connections drive trust. Leavitt Group’s message reflected these insights by featuring authentic stories from Leavitt Group co-owners, who shared real experiences of growth through partnership while maintaining local autonomy and culture.
Through a blend of digital and traditional marketing tactics, the campaign achieved measurable results, including a 58% increase in traffic to the affiliation website.
Leavitt Group’s marketing department is an in-house creative team helping Leavitt Group agencies stand out through smart strategy and measurable results. From branding and digital campaigns to automation, design, storytelling, video, and web development, the team builds visibility, credibility, and growth for insurance agencies across the country. Their work connects strategy with creativity—keeping the Leavitt Group brand consistent, compelling, and trusted while helping every agency shine in its community.
PRSA Utah represents communication professionals across Utah’s corporations, agencies, nonprofits, and educational institutions.
Leavitt Group is one of the largest privately held insurance brokerages in the nation with a mission to build, serve, and perpetuate independent insurance agencies as partners with local co-owners. With an extensive network of 85+ agencies and 280+ locations across 28 states, Leavitt Group offers a distinctive advantage with local ownership, delivering a personalized and collaborative approach to commercial insurance, employee benefits, and personal insurance.
With over 70 years in the insurance industry, Leavitt Group brings national strength and local trust to the communities and clients they serve. For more information about Leavitt Group, visit www.leavitt.com.
