Press Releases

GBS Benefits Expands Executive Team with New CEO from Tech Industry

GBS Benefits, a premier provider of employee benefits solutions, has welcomed Daniel A. Nelson to their executive team as CEO. Nelson was the former CEO of Travel Pass Group and Lucency — two companies heavily focused in technology and digital customer experience.

Dan Nelson brings a 25+ year history of national and international business experience to GBS, along with his diverse leadership background. GBS Benefits Founder Rick Fielding said, “It is critical that we continue our vision to disrupt the norms and enhance innovations within the industry. Doing so requires the brightest minds and talent. Dan is the perfect fit to lead GBS into this next exciting chapter.”

GBS is a company that provides services, resources, and expertise for three primary stakeholders of employee benefits: finance, human resources, and employees. Dan will bring his expertise, knowledge, and experience to enhance the value GBS brings to its stakeholders and their constituents.

Dan shared his excitement about this new chapter with the following statement: “I am thrilled to join such a talented team of professionals. GBS and Leavitt are not only committed to being a national leader in employee benefits, but also in delivering the best employee/employer experience with the highest integrity. I’m excited to help accelerate these goals.”

GBS Benefits has been part of Leavitt Group since 2007. Eric O. Leavitt, Executive Chairman and CEO of Leavitt Group, said “Dan will be instrumental in leading GBS in broadening our geographic reach and our superior offering to employers. His broad experience in leading organizations internationally and in diverse industries will be invaluable as he leads GBS into the future.”

GBS Benefits is focused on the future. With an ultra-customer-focused and technology-savvy Dan Nelson as CEO, the agency will build on their long-standing vision to bend the curve and improve the delivery of employee benefits through service and innovation.

About GBS

With offices throughout the western United States and a member of Leavitt Group, GBS Benefits, Inc. is a full-service insurance and employee benefits firm. Since 1989, GBS Benefits has been building partnerships by providing reliable, quality service. As one of the region’s largest benefits firms, they serve nearly 2,000 local and national companies, school districts, associations, and government entities. For more information, call 801-364-7233 or visit

About Leavitt Group

Leavitt Group is one of the largest privately held insurance brokerages in the nation with over 170 locations across 25 states. Leavitt Group agencies have the unique flexibility of local owners and provide a consultative approach to commercial insurance, employee benefits, and personal insurance. With 69 years in the insurance industry, Leavitt Group brings national strength and local trust to the communities and clients they serve. For more information about Leavitt Group, please visit

Leavitt Group—national strength, local trust. Leavitt Group is the 14th largest independently held insurance brokerage in the United States. We pride ourselves on our experience and ability to help our clients succeed. Contact an agency near you