Human Resources and Benefits

Personalizing Your Employee Benefits Offerings

Group of employees outside office

Your workforce is comprised of unique individuals with diverse backgrounds and interests. So why opt for a one-size-fits-all benefits package? Instead, consider providing benefits options that are as unique as your employees. Doing so could be the attraction and retention tool that sets your workplace apart. 

This article outlines the value of offering personalized benefits and explains potential customization options. 

The Value of Personalization 

Different employees have different needs and values, making it difficult to satisfy everyone with the same benefits offerings. For instance, many workplaces are multigenerational – the needs of a 45-year-old married man with four children will likely differ from the needs of a 25-year-old single woman with no children. 

If your organization is trying to appeal to current and prospective workers, consider tailoring your employee benefits options. This could mean expanding existing plan options or adding more voluntary perks. Either way, the end goal should be giving employees greater control over selecting insurance benefits that are meaningful to them. 

Personalized Benefits Examples 

Allowing employees to choose from many insurance benefits options might seem like an excellent solution, but that’s not necessarily the case. According to a Willis Towers Watson survey, 57% of employees prefer a moderate number of benefits options and indicated that too many choices would be overwhelming. This illustrates the need for your organization to think strategically about health plan and voluntary product offerings – each option must be deliberate and valuable to at least some employees. 

Here is a list of potential employee insurance benefits and perks that could appeal to a variety of workers: 

  • Robust retirement plans — According to a Willis Towers Watson survey, 67% of employees would trade a pay cut for richer retirement benefits.  
  • Affordable health plans — Consider offering tiers of health plans, with high deductible plans that appeal to healthier workers and more comprehensive plans for those with greater health needs.  
  • Family-building benefits — Simultaneously growing a career and a family can be challenging for working parents, but family-building benefits can help ease this burden. Family-building benefits help toward the cost of fertility drugs, medical treatments and procedures, surrogacy, and adoption. 
  • Caregiving benefits — These benefits could be extremely impactful as more employees are now caring for children, adults with disabilities, and older adults due to effects of the COVID-19 pandemic and other circumstances. 
  • Flexible scheduling perks — While not a traditional benefit, schedule flexibility is a highly sought-after perk that can help balance employees’ work and home lives. 
  • Mental health benefits — Mental health is a hot topic right now, and employees are looking for ways to better themselves and avoid burnout. 
  • Financial wellness benefits — Personal finance challenges can affect every aspect of an employee’s life, so having benefits to help navigate such issues can be a significant lifeline.  
  • Life insurance — Providing employees with life insurance options can give them and their families peace of mind. 
  • Chronic condition management solutions — Chronic conditions affect millions of workers, so offering programs such as opt-in diabetes management plans can help save participants’ health care dollars.
  • Voluntary plans Supplemental health insurance plans, including critical illness, hospital indemnity, and accident insurance, are especially valuable when paired with high deductible health plans like a health savings account (HSA). They can help individuals and families have extra protection should they be in an accident, admitted to a hospital, or diagnosed with a covered health condition or disease. 

While not all of the above insurance benefits options will appeal to all employees, this list shows some of the creative solutions you can use to demonstrate value to your workforces. 

The end goal should be giving employees greater control over selecting benefits that are meaningful to them. 

Tips for Personalizing Employee Insurance Benefits 

Benefits personalization will vary by organization, but here are some general tips you can consider when assessing your own strategy: 

  • Survey employees. One of the best ways to discover employees’ benefits desires is by asking them.  
  • Conduct focus groups. Similar to a survey, consider meeting with employees in groups to solicit benefits feedback. 
  • Maintain ongoing benefits conversations. As employees age and grow in their careers, continue to ask them about their evolving benefits needs.  
  • Provide variety. Consider offering different types of health plans or management programs that address specific health conditions. 

Ultimately, personalized benefits will require meaningful conversations with employees. While it’s impossible to offer benefits that will meet all the needs of every single employee, maintaining open communication with workers can go a long way toward that goal. In addition, reaching out to employees will demonstrate your organization’s interest and investment in them. 


Employees want to know they matter to their employers. Providing world-class insurance benefits options can do just that. Moreover, offering a variety of meaningful options helps prove your organization’s commitment to your workers and their unique needs.

Contact your Leavitt Group insurance advisor to discuss potential benefits that can help satisfy the needs of your diverse workforce. 

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